About Us

Welcome to DRC36, the intersection of innovation and transformation where creative leadership meets pragmatic implementation.

DRC36 is more than just a consultancy; it is a beacon of change in the business world, led by Denis, an entrepreneur with a strong desire to help organisations and individuals achieve extraordinary success and overall well-being.

Denis' journey is unique in that it combines unwavering determination and genuine sensitivity. As an outstanding ultramarathon runner, he exemplifies discipline, tenacity, and the capacity to navigate the longest and most difficult trails. His entrepreneurial vision is defined by the revolutionary impact of Ascendis Echelon, a solution designed to facilitate significant growth and harmony within the intricate business ecosystem.

Denis has a distinguished 30-year business career that includes roles as chief financial officer (CFO) of publicly traded companies around the world, as well as a serial entrepreneur who has owned and operated a number of businesses in the retail, agricultural, and real estate development sectors. He has extensive expertise in all aspects of running a business, from day-to-day operations to the implementation of complex financial strategies.

At the heart of DRC36, Ascendis Echelon exemplifies Denis' conviction in the synergistic relationship between company vitality and overall well-being.

Through Ascendis Echelon, Denis and his team offer a new way for entrepreneurs to seamlessly integrate the most important parts of their business—their employees, their products or services, and how they run their business—with their personal and professional goals. This connection is critical for promoting not only economic success, but also personal fulfilment and happiness.

DRC36, under Denis' leadership, advocates the mission of empowering business owners to pursue their aspirations with courage and integrity. We offer strategic advice, innovative leadership, and a supportive network to encourage entrepreneurs to achieve a healthy balance between profit growth and personal well-being.

Denis' goal for DRC36 and Ascendis Echelon goes beyond simply achieving commercial success; it is about sparking a global movement towards sustainable, joyful, and influential entrepreneurship.

DRC36's mission is to establish a future in which businesses serve as cornerstones of a healthier, happier society.

By embracing the concepts and tactics found in Ascendis Echelon, we urge you to join us in redefining success as one based on purpose, empathy, and balance.

Join DRC36 and go on a revolutionary adventure with Ascendis Echelon. Let us work together to leave a lasting legacy of positive impact and achievement.

Pathways to Profit, Channels to Joy

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Driving Growth, Amplifying Impact

Theo - Food Manufacturing & Retail

Launched a National Pasta Franchise with targets of 25 locations within 2 years.

In his words…

“The Strategy combined with simplicity and clarity is what I love about this framework. In business, it’s easy to get caught up with the day-to-day and very quickly lose sight of the original goals. With the Ascendis Echelon, I know we are always on point. Dead easy to implement too”.

Margot - National Furniture Manufacturer

Margot and her husband run a family-owned retail and manufacturing business with over 120 employees and $20M+ turnover.

Came to us in desperate need of reviving her business, saying,

"Save us, we don't know where the money is going." In just three months, Margot could "sleep at night for the first time in three years" because of Ascendis Eschelon

Kingston Hervey Bay

A $21M project for 162 residential land developments that has won awards.

Within a year, they were voted Best Business in their region by customers. "

None of this would have been possible without Denis and his Ascendis Echelon program. It is the only thing that brings all of the parts of business together in a simple way. I just love it".

Lara - Home Styling Retailer

From fledging entrepreneur to master of her strategy and finances, along with the expansion of her business model.

"Denis has been the most important part of my business growth. Using his Ascendis Echelon program in my business has made it easier, and my profits have skyrocketed.”

Amanda - Balance Therapy

She came to us in a panic, saying she wanted to "save herself," after receiving loan rejection letters from banks.

"I almost cried when I secured our loan! Denis and his Ascendis Eschelon system rejuvenated my business, and this is what got me the loan. He is a legend!"

Yossef - Cosmetics Retailer

A national retailer in need of assistance Yossef was able to raise $3M through a private equity investment and generate an additional $1M in cash flow by improving profitability and inventory management.

"Denis and his Ascendis Echelon system helped us find $1M in hidden cash quickly. I just couldn't believe how simple his methods were compared to how much his system helped my business. Along with his mentoring, we were able to secure our Cap Raising,"